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MGA SALIK NA NAKAKAAPEKTO AT KAHULUGAN NG PAGKONSUMO. Araling Panlipunan 9

KAHULUGAN NG PAGKUNSUMO

Sinasabing ang lahat ng tao ay konsyumer. Ang pagkonsumo ay bahagi ng
buhay ng tao simula nang kaniyang pagsilang sa mundo. Simula sa gatas, gamot,
bitamina, lampin, bakuna, at marami pang iba ay mga bagay na kaniyang kinokonsumo.
Habang patuloy na nabubuhay ang tao ay patuloy pa rin siya sa pagkonsumo. Ang
pagbili ng produkto at serbisyo ay nangangahulugan ng pagtatamo sa kapakinabangan
mula rito bilang tugon sa pangangailangan at kagustuhan ng tao. Ang napakaraming
pangangailangan at kagustuhan ng tao ang dahilan kung bakit may pagkonsumo. Ayon
nga kay Adam Smith sa kaniyang aklat na “An Inquiry into the Nature and Causes of
the Wealth of Nations,” ang pangunahing layunin ng produksiyon ay ang pagkonsumo
ng mga tao.


Mga Salik na Nakakaapekto sa Pagkonsumo 

May iba’t ibang salik na nakaaapekto sa pagkonsumo ng isang tao. Ang
pagkakaiba-iba ng kanilang katangian ang dahilan kung bakit nagkakaiba-iba ang
paraan at dahilan ng kanilang pagkonsumo. Sa ibaba ay mababasa ang ilan sa mga
salik na nakakaapekto sa pagkonsumo ng isang tao.

Pagbabago ng Presyo – may pagkakataon na nagiging motibasyon ang
presyo ng produkto o serbisyo sa pagkonsumo ng isang tao. Kalimitan, mas mataas
ang pagkonsumo kung mababa ang presyo samantalang mababa ang pagkonsumo
kapag mataas ang presyo. Kadalasan, mas tinatangkilik ng mga mamimili ang produkto
o serbisyo kapag mura dahil mas marami silang mabibili. Samantala, kaunti naman
ang kanilang binibili kung mataas ang presyo nito.
more

Kita - nagdidikta sa paraan ng pagkonsumo ng isang tao. Ayon kay John
Maynard Keynes, isang ekonomistang British, sa kaniyang aklat na “The General
Theory of Employment, Interest, and Money” na inilathala noong 1936, malaki ang
kaugnayan ng kita ng tao sa kaniyang pagkonsumo. Ayon sa kaniya, habang lumalaki
ang kita ng tao ay lumalaki rin ang kaniyang kakayahan na kumonsumo ng mga
produkto at serbisyo. Sa kabilang banda, ang pagbaba ng kita ay nangangahulugan ng
pagbaba ng kakayahang kumonsumo. Kaya naman, mapapansin na mas maraming
pinamimili ang mga taong may malalaking kita kung ihahambing sa mga taong may
mababang kita lamang.

Mga Inaasahan -ang mga inaasahang mangyayari sa hinaharap ay
nakaaapekto sa pagkonsumo sa kasalukuyan. Halimbawa, kung inaasahan ng mga tao 
na magkakaroon ng kakulangan sa supply ng produkto dahil sa kalamidad, tataas ang
pagkonsumo nito sa kasalukuyang panahon bilang paghahanda sa pangangailangan
sa hinaharap. Gayundin naman kapag may banta ng kaguluhan sa isang lugar o
may inaasahang pagkakagastusan sa hinaharap. Ang mga tao ay pinipilit na huwag
munang gastusin ang salapi at binabawasan ang pagkonsumo upang mapaghandaan
ang mangyayari sa mga susunod na araw o panahon. Kung positibo o maganda
naman ang pananaw sa hinaharap, maaga pa sa inaasahan ay tumataas na ang
pagkonsumo kahit hindi pa natatanggap ang inaasahang salapi tulad ng pagtanggap
ng bonus at iba pang insentibo.

Pagkakautang –maaaring maglaan siya ng bahagi ng kaniyang salapi upang ipambayad dito. Ito ay
magdudulot ng pagbaba sa kaniyang pagkonsumo dahil nabawasan ang kaniyang
kakayahan na makabili ng produkto o serbisyo. Tataas naman ang kakayahan niyang
kumonsumo kapag kaunti na lamang ang binabayaran niyang utang.
kapag maraming utang na dapat bayaran ang isang tao,

Demonstration Effect – madaling maimpluwensiyahan ang tao ng mga
anunsiyo sa radyo, telebisyon, pahayagan, at maging sa internet at iba pang social
media. Ginagaya ng mga tao ang kanilang nakikita, naririnig, at napapanood sa iba’t
ibang uri ng media kaya naman tumataas ang pagkonsumo dahil sa nasabing salik.
Ang mga taong hindi naman naiimpluwensiyahan ng nabanggit ay may mababang
pagkonsumo lalo na sa mga bagay na uso at napapanahon lamang.

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Techpopop: MGA SALIK NA NAKAKAAPEKTO AT KAHULUGAN NG PAGKONSUMO. Araling Panlipunan 9
MGA SALIK NA NAKAKAAPEKTO AT KAHULUGAN NG PAGKONSUMO. Araling Panlipunan 9
KAHULUGAN NG PAGKUNSUMO
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